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Hologram projection Barcelona Spain

Hologram projection Barcelona Spain – Fernando Alonso Formula 1

Fernando Alonso stands alongside a hologram of his idol Ayrton Senna

Hologram Projection with Full HD projector or HD Led Tiles are a unique and effective way to attract attention to your attendees
The Hologram Projector displays an optical illusion causing the eye into seeing a 3D image/video floating in mid air without the need of any special glasses.

Racing legend Ayrton Senna appeared as a stunning hologram alongside Fernando Alonso at a unique event in downtown Barcelona on Thursday evening.

Celebrating the 30th anniversary of TAG Heuer’s partnership with McLaren, the event was held inside the ‘Teatre Principal’ – the oldest playhouse in Barcelona – and included appearances from double world champion Fernando Alonso, and Bianca Senna, Ayrton’s niece.

Endorsed by the Senna family for the occasion of the launch of Senna collection with TAG Heuer, the hologram of Ayrton Senna was a world premiere. It painstakingly recreated the Brazilian Legend in classic racing attire, dressed in overalls and with his helmet held beneath his arm.

Using a sample of pre-existing audio, Ayrton glanced at his watch before addressing the audience: “I just love racing. I just love the challenge of beating somebody else. When you are under a lot of pressure, the objective is to be the one that can put together the combination of aggression and calculation that will get the best result.”

“And, more than anything, you need a very clear mind to understand exactly when to be aggressive and when to be calculating. To win the championship, you need the combination of those elements.”